Maadhyama Aneka is proud to announce the launch of OTT which offers original content in Kannada and other languages. The name of the OTT will be revealed shortly. The OTT will be made available on popular app platforms soon. The audience can expect wide variety of entertainment content and infotainment content on the OTT.
With the core objective of bringing quality content through its OTT, Maadhyama Aneka has also been laying foundation to create and nurture an ecosystem of filmmakers, writers, artists and technicians to produce content for web format. Through our OTT, we intend to bring out home productions as ‘Maadhyama Aneka Originals’ which are carefully and tastefully crafted content with freshness in the concept and storylines. In addition to the in-house productions we also intend to source quality content from other creators as well – so the launch of OTT, also opens up opportunities for creators to experiment with variety of concepts and produce quality content. The entertainment content will be in Kannada and other languages.
Through this announcement we would also like to invite creators to send us concept proposals for finished products as well as for a ready screenplay/script. The filmmakers and writers can contact the content curators at Maadhyama Aneka with their proposals. The content can be for Web Series and Documentaries.
The OTT platforms have been emerging as the front-runners in the entertainment business since the past 2-3 years. The pandemic situation made way for the OTT platforms to be the best source of entertainment content. The audience are slowly but steadily switching to OTTs for consumption of entertainment content. It is estimated that the revenue earned collectively from OTTs was significantly higher than the revenue earned from showing films in cinema halls during the ongoing pandemic. The OTTs turned out to be the saviour for some filmmakers to monetize their content through various monetization models. The OTT platforms also provide excellent opportunities to young filmmakers and freedom to experiment with variety of concepts and storylines for seasoned filmmakers. However, we are yet to see any prominent regional OTT streaming platform focused on catering to Kannada language original content. The mainstream OTT platforms such as Netflix, Amazon Prime Video and Hotstar are yet to take interest in Kannada. There is clearly a big lacuna for Kannada originals. Maadhyama Aneka sees this as an opportunity in the regional space particularly in Kannada language and hence in 2020 it started putting its focus on creating a roadmap for producing Entertainment content for Web Platforms. Maadhyama Aneka’s announcement of OTT comes at a point when the demand for OTT content is on the rise while there is a dearth of content producers in Kannada language for web platforms.
About Maadhyama Aneka
Maadhyama Aneka Pvt. Ltd., is a Bangalore-based Media Production House. Maadhyama Aneka started the operations in 2018 with a vision to build value based, coming-of-age and superior quality content for the entertainment and infotainment segments. In the past 3+ years of journey, as a Media House, Maadhyama Aneka has demonstrated capabilities in producing web-based entertainment content, documentaries and talk shows in Kannada language.
The talk show series “ಬಿಚ್ಚಿಟ್ಟ ಬುತ್ತಿ” was the first production of Maadhyama Aneka started in 2018 with the objective of documenting the life, works and thought processes of accomplished personalities from various fields such as literature, cinema, music, dance, agriculture, theatre etc., The series successfully raised the standard and format of interviewing the personalities.
A number of documentaries were produced by Maadhyama Aneka since 2018 and the noteworthy ones are “ತೇಜಸ್ವಿ ಎಂಬ ವಿಸ್ಮಯ”, “MARIE CURIE – An Inspiration for All Times”, “A tribute to MS Sathyu” and more. In the recent times we launched a documentary series “People Stories” that brings the real stories of the real people who push the limits, cross the hurdles, face the rejections to make a life!
In early 2020, Maadhyama Aneka announced its entry into the Web Entertainment segment with its first Web Series product in Kannada titled as Super Couple. The first season of Super Couple series got an excellent response and subsequently season 2 was released in 2021 during the lockdown. The response received by the audiences for both the series was highly encouraging and it demonstrated the market potential for original content in Kannada language.
In 2021, Maadhyama Aneka announced to launch its own OTT which offers original content in Kannada and other languages.